To align style with performance, Ninove Design has been a journey for two prominent New Zealand cyclists to bring together a brand that meets the demands of the modern rider.


We believe cycling is the greatest show on earth. Our aim is to inspire you to get out there and experience everything great cycling has to offer while maximizing your style through distinctive designs that reflect a small tail we want to share.


Our story begins from riding all over the world and right here in our backyard. It’s a story of admiring the beauty of the cultures and the landscapes we have seen and pulling it all together through expression of design. For us, it is exploration of finding that untraveled road and riding that extra bit further.


We exist to bring life to the standard cycling kit; to personalize; to energize; to stand above through only the highest quality fabrics and construction and design that we would feel truly proud wearing.


Ninove Design lives to return style to the Saturday morning ride. It gives a statement that fashion should not be compromised in the face of the fluro wave of aspiring cyclists.


At Ninove Design, we believe all cycling rules should be followed. Talk should be reserved for the café, socks should be as long as the long black, the bike should always been clean & the shorts should never be straight white.


Ninove Design exists to break the uniform of conformity. From the greats of The badger, to The Pirate and the Lion King; style stood at the forefront of their reign. The pride of the bunch has returned, the rouleur is back to rule.

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